Two-way communication is actually a process through which two parties communicate with one another in a reciprocal manner. Basically, it is something that lets you know that the other person has listened and understood you just perfect. Sometimes, it can also can also be referred to as a form of public relations process where a company and another group share ideas. Here is a detailed description of two-way communication and its applications in the field of business .
Two-way communication involves an individual or group expressing an idea, which is then received and comprehended by any other group or individual. The message is processed by the receiver who then returns with a message. This message is further received by the first sender, thereby letting both parties to communicate with each other and understand the ideas.
The detailed two-way communication model comprises of several specific steps. The first step is to create an idea that a party wants to deliver. The mode of transmission is chosen by the sender to organise symbols and words for transmission. Then the message is transmitted via the selected method. The next step is about allowing the other party to receive a message, that also transfers the initiative to the receiver. Further, the receiver decodes the message to understood it exactly how it was meant to be according to the sender. Some employers tend to ignore this when providing instructions and assume that telling someone is enough. But it is important to realize that communication is ineffective until there is proper understanding. The last step is the use of the message or communication by the receiver who may discard it, complete the job as directed, save the information etc.
Modes and Applications
People and organisations engage in two-way communication in several different ways through a variety of modes and devices. One of them is face-to-face contact which involves two or more people gathering within the same space and talking to each other directly, thereby allowing for the greatest or best possible communication ranges ensuring the perfect transmission of verbal or non-verbal signals. Another very effective mode is telephone that also lets the voice tone and inflection to help in communication to the meaning of the message. Written formats, whether letters, text messages or emails, can also prove to be quite effective, but usually they lack the nuance and subtlety often found in verbal modes of communication.
When it comes to the features and parameters associated with two-way communication systems, the list ranges greatly from basic hand held two-way transceivers using an individual channel to the very complex systems enabling the sharing of different channels between a large number of users. A number of elements such as geographical location, frequency band, system costs, number of people involved and purpose of communication work as the deciding factor while selecting the type of system. A very essential feature for all types of two-way communication systems is the compatibility and co-ordination of each and every component.
Two-way communication systems have always been used by a large number of businesses for staying connected with their staff or employees while working inside or outside the office premises. Some spheres that use two-way communication regularly are mass communication, public transportation, construction businesses, aviation, advertisement, security, marketing and several others. Police department, fire personnel and emergency response teams also use the two-way communication systems such as telephone, computerized dispatches or radio that allows the professionals to stay informed and updated about the activities of their teams or employees.
Types of Two-Way Communication
When it comes to public relations or marketing, two-way communication basically involves two types of processes – Asymmetric communications and Symmetric communications.
Asymmetric communication takes place between two parties with one of them usually holding more control or power over the process. Typically, this happens in case of a huge company that engages in Public Relations to communicate a variety of ideas to specific markets or general public.
Symmetric two-way communication involves two parties being equal in the process. Such process is generally used by a company to let customers give more feedback that works for bringing improvements to the business. The expression also makes the customer feel a sense of value to the company.